/* Brand APX — site styles
   Fonts are self-hosted Google Fonts (SIL Open Font License). */

@font-face{font-family:'Anybody';font-style:italic;font-weight:900;font-stretch:50% 150%;font-display:swap;src:url(/assets/fonts/anybody-900i-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Anybody';font-style:italic;font-weight:900;font-stretch:50% 150%;font-display:swap;src:url(/assets/fonts/anybody-900i-latin-ext.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Anybody';font-style:normal;font-weight:900;font-stretch:50% 150%;font-display:swap;src:url(/assets/fonts/anybody-900-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Anybody';font-style:normal;font-weight:900;font-stretch:50% 150%;font-display:swap;src:url(/assets/fonts/anybody-900-latin-ext.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Archivo';font-style:normal;font-weight:100 900;font-display:swap;src:url(/assets/fonts/archivo-latin.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Archivo';font-style:normal;font-weight:100 900;font-display:swap;src:url(/assets/fonts/archivo-latin-ext.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}

:root{
  --bg:#f2ead8;
  --panel:#e8dfca;
  --ink:#16130f;
  --ink-2:#221d18;
  --red:#d23a22;          /* brand red: display type, marks */
  --red-fill:#c2321b;     /* red surfaces that carry small text (AA with cream) */
  --red-text:#b32e19;     /* small red text on cream */
  --orange:#e8742c;
  --gold:#e0a82e;
  --line:#d9d0bb;
  --line-dark:#3a332c;
  --body:#3d3832;
  --muted:#5f584d;
  --on-dark:#c9bfab;
  --on-dark-muted:#9a9184;
  --pad:max(56px,calc((100% - 1440px)/2 + 56px));
  --display:'Anybody','Arial Narrow',sans-serif;
  --sans:'Archivo',system-ui,-apple-system,'Segoe UI',sans-serif;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:96px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;min-width:320px}
[hidden]{display:none!important}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
p{margin:0}
h1,h2,h3,h4{margin:0;font-weight:inherit}
ul,ol{margin:0;padding:0;list-style:none}
button,input,select,textarea{font:inherit;color:inherit}
:focus-visible{outline:3px solid var(--orange);outline-offset:3px}

.skip{position:absolute;left:16px;top:-60px;z-index:100;background:var(--ink);color:var(--bg);padding:12px 18px;font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.1em;text-transform:uppercase}
.skip:focus{top:12px}
.nw{white-space:nowrap}
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* ---------- type ---------- */
.display{font-family:var(--display);font-weight:900;font-style:italic;font-stretch:60%;line-height:.85;letter-spacing:-.005em;text-transform:uppercase;text-wrap:balance}
.block{font-family:var(--display);font-weight:900;font-style:normal;font-stretch:60%;line-height:.9;text-transform:uppercase}
.h-xl{font-size:clamp(60px,8.6vw,138px)}
.h-lg{font-size:clamp(52px,6.4vw,104px)}
.h-md{font-size:clamp(44px,4.8vw,76px)}
.red{color:var(--red)}
.approx{font-family:var(--sans);font-style:normal;font-weight:700;font-size:.62em;vertical-align:.18em;margin-right:.04em}
.gold{color:var(--gold)}
.eyebrow{font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--red-text)}
.on-dark .eyebrow,.eyebrow.gold{color:var(--gold)}
.label{font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.on-dark .label{color:var(--on-dark-muted)}
.lede{font-size:clamp(18px,1.5vw,21px);line-height:1.5;color:var(--body);max-width:34em;text-wrap:pretty}
.on-dark .lede{color:var(--on-dark)}

/* ---------- layout ---------- */
.wrap{padding-left:var(--pad);padding-right:var(--pad)}
.section{padding-top:112px;padding-bottom:112px}
.on-dark{background:var(--ink);color:var(--bg)}
.on-gold{background:var(--gold);color:var(--ink)}
.rule-top{border-top:1px solid var(--line)}
.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px 80px;align-items:end}

/* ---------- buttons & links ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:52px;padding:16px 28px;border:2px solid transparent;font-family:var(--sans);font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;cursor:pointer;transition:background-color .15s,color .15s,border-color .15s;white-space:nowrap}
.btn-red{background:var(--red-fill);color:var(--bg)}
.btn-red:hover{background:var(--ink);color:var(--bg)}
.btn-ink{background:var(--ink);color:var(--bg)}
.btn-ink:hover{background:var(--bg);color:var(--ink)}
.btn-outline{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-outline:hover{background:var(--ink);color:var(--bg)}
.btn-gold{background:var(--gold);color:var(--ink)}
.btn-gold:hover{background:var(--bg);color:var(--ink)}
.btn-row{display:flex;flex-wrap:wrap;gap:14px}
.arrow{width:16px;height:12px;flex:none;display:inline-block;vertical-align:middle}
.text-link{display:inline-flex;align-items:center;gap:10px;font-family:var(--sans);font-weight:600;font-size:13px;letter-spacing:.12em;text-transform:uppercase;padding-bottom:6px;border-bottom:2px solid currentColor;transition:color .15s}
.text-link:hover{color:var(--red)}
.on-dark .text-link:hover,.on-gold .text-link:hover{color:inherit;opacity:.75}

/* ---------- logo ---------- */
.logo{display:inline-flex;align-items:center;gap:10px}
.logo-mark{width:40px;height:34px;flex:none}
.logo-word{font-family:var(--display);font-weight:900;font-style:italic;font-stretch:60%;font-size:34px;line-height:.8;letter-spacing:-.01em;white-space:nowrap;padding-right:.08em}
.logo-word span{color:var(--red)}

/* ---------- nav ---------- */
.site-nav{position:sticky;top:0;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:24px;padding-top:20px;padding-bottom:20px;background:var(--bg);border-bottom:1px solid var(--line)}
.nav-links{display:flex;align-items:center;gap:36px;font-size:15px;font-weight:500;letter-spacing:.01em}
.nav-links a:not(.btn){position:relative;padding:6px 0}
.nav-links a:not(.btn):hover{color:var(--red)}
.nav-links a:not(.btn)[aria-current="page"]{color:var(--red-text)}
.nav-links a:not(.btn)[aria-current="page"]::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:currentColor}
.nav-links .btn{min-height:44px;padding:12px 20px;font-size:12px}
.nav-cta{display:none}

/* ---------- footer ---------- */
.site-footer{background:var(--ink);color:var(--on-dark);padding-top:64px;padding-bottom:40px;font-size:15px}
.footer-grid{display:grid;grid-template-columns:minmax(0,1.4fr) repeat(3,minmax(0,1fr));gap:40px}
.footer-brand{display:flex;flex-direction:column;gap:18px}
.footer-brand .logo-word{font-size:46px;color:var(--bg)}
.footer-brand .logo-word span{color:var(--gold)}
.footer-tag{font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.2em;color:var(--gold)}
.footer-since{font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--on-dark-muted);margin-top:-8px}
.footer-col{display:flex;flex-direction:column;gap:12px}
.footer-col h2{font-size:15px;font-weight:600;color:var(--bg);margin-bottom:2px}
.footer-col a:hover{color:var(--bg)}
.footer-base{margin-top:56px;padding-top:24px;border-top:1px solid var(--line-dark);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;color:var(--on-dark-muted);font-size:13px}

/* ---------- final CTA ---------- */
.cta-band{background:var(--red-fill);color:var(--bg);text-align:center;padding-top:120px;padding-bottom:128px;display:flex;flex-direction:column;align-items:center;gap:32px;position:relative;overflow:hidden}
.cta-band .display{font-size:clamp(56px,7.4vw,120px)}
.cta-band p{font-size:clamp(18px,1.5vw,20px);line-height:1.55;max-width:30em;text-wrap:balance}
.cta-band .chev-deco{position:absolute;right:-30px;bottom:-40px;width:260px;opacity:.16}

/* ---------- photos ---------- */
.photo{position:relative;overflow:hidden;background:var(--panel)}
.on-dark .photo{background:var(--ink-2)}
.photo img{width:100%;height:100%;object-fit:cover}
.strip{aspect-ratio:3/1}

/* ---------- tags ---------- */
.tags{display:flex;flex-wrap:wrap;gap:8px}
.tag{display:inline-block;padding:7px 11px;border:1.5px solid var(--ink);font-family:var(--sans);font-weight:600;font-size:11px;letter-spacing:.1em;text-transform:uppercase;line-height:1.2}
.on-dark .tag{border-color:#5a5148;color:var(--on-dark)}

/* ---------- stats ---------- */
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:0;border-top:1px solid var(--line)}
.on-dark .stats{border-color:var(--line-dark)}
.stat{display:flex;flex-direction:column;gap:6px;padding:18px 20px 18px 0}
.stat b{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:38px;line-height:.95;color:var(--red);display:inline-flex;align-items:center;white-space:nowrap}
.on-dark .stat b{color:var(--gold)}
.stat b .arrow{width:20px;height:14px;margin:0 8px}

/* =========================================================
   HOME
   ========================================================= */
.hero{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);gap:64px;align-items:center;padding-top:88px;padding-bottom:104px}
.hero-copy{display:flex;flex-direction:column;gap:30px}
.hero-copy .lede{max-width:28em}
.hero-media{position:relative}
.hero-media .photo{aspect-ratio:4/5}
.hero-media .photo img{object-position:50% 62%}
.hero-media .chev-deco{position:absolute;left:-44px;bottom:48px;width:120px}
.hero-caption{position:absolute;right:16px;bottom:14px;font-family:var(--sans);font-weight:600;font-size:11px;letter-spacing:.12em;color:rgba(242,234,216,.8);text-transform:uppercase}

.trusted{padding-top:44px;padding-bottom:48px;display:flex;flex-direction:column;gap:20px;border-top:1px solid var(--line)}
.trusted ul{display:flex;flex-wrap:wrap;align-items:center;gap:28px 64px}
.trusted li img{display:block;width:var(--w);height:auto}
.trusted li{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:28px;line-height:1;letter-spacing:.02em;text-transform:uppercase}

.svc-head{margin-bottom:64px}
.svc-head .lede{max-width:24em;justify-self:end}
.svc-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--line-dark);border:1px solid var(--line-dark)}
.svc{background:var(--ink);padding:36px 32px 40px;display:flex;flex-direction:column;gap:20px;min-height:340px}
.svc .num{font-family:var(--sans);font-weight:600;font-size:13px;letter-spacing:.12em;color:var(--gold)}
.svc h3{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:44px;line-height:.9;text-transform:uppercase;color:var(--bg)}
.svc p{margin-top:auto;font-size:16px;line-height:1.6;color:var(--on-dark)}
.svc-cta{background:var(--gold);color:var(--ink);justify-content:space-between}
.svc-cta h3{color:var(--ink)}
.svc-cta p{color:var(--ink);margin-top:0}
.svc-cta .text-link{align-self:flex-start}

.results-head{display:flex;align-items:flex-end;justify-content:space-between;gap:24px;margin-bottom:56px;flex-wrap:wrap}
.results-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px}
.result{display:flex;flex-direction:column;gap:14px}
.result .photo{aspect-ratio:5/2;margin-bottom:10px}
.result .big{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:clamp(64px,6vw,92px);line-height:.9;color:var(--red)}
.result p:not(.label):not(.big){font-size:16px;line-height:1.6;color:var(--body)}
.results-foot{margin-top:48px}

.how{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:64px}
.how-side{display:flex;flex-direction:column;gap:32px;align-items:flex-start}
.how-list{border-bottom:2px solid var(--ink)}
.how-list li{display:grid;grid-template-columns:80px minmax(0,1fr);gap:24px;padding:28px 0;border-top:2px solid var(--ink)}
.how-list .n{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:48px;line-height:.85}
.how-list h3{font-size:20px;font-weight:600;margin-bottom:6px}
.how-list p{font-size:16px;line-height:1.6;color:#2e2a25;max-width:34em}

/* =========================================================
   PAGE HERO (Work / Process)
   ========================================================= */
.page-hero{padding-top:96px;padding-bottom:88px}
.page-hero .split{align-items:end}
.page-hero .stack{display:flex;flex-direction:column;gap:24px}
.page-hero .lede{justify-self:end;max-width:26em;padding-bottom:6px}
@media (min-width:961px){
  .page-hero .split.wide{grid-template-columns:minmax(0,1.4fr) minmax(0,.6fr)}
  .page-hero .split.wide .lede{max-width:22em}
  .lines span{display:block;white-space:nowrap}
}

/* =========================================================
   WORK
   ========================================================= */
.featured .photo{aspect-ratio:1200/197}
.featured-body{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:48px 80px;margin-top:56px}
.featured-fig{display:flex;flex-direction:column;gap:18px}
.featured-fig .big{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:clamp(110px,12vw,190px);line-height:.82;color:var(--gold)}
.featured-fig .what{font-size:22px;font-weight:600;color:var(--bg)}
.featured-text{display:flex;flex-direction:column;gap:28px}
.featured-text p{font-size:18px;line-height:1.65;color:var(--on-dark)}

.case-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:64px}
.case{display:flex;flex-direction:column;gap:16px}
.case .photo{margin-bottom:12px}
.case .big{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:clamp(80px,8vw,124px);line-height:.85;color:var(--red)}
.case .what{font-size:20px;font-weight:600}
.case p{color:var(--body);line-height:1.65}
.case .stats{margin-top:6px}
.work-foot{margin-top:72px;padding-top:24px;border-top:1px solid var(--line)}

/* =========================================================
   PROCESS
   ========================================================= */
.timeline{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;padding-top:40px;padding-bottom:44px}
.timeline a{display:flex;flex-direction:column;gap:10px;padding-top:16px;border-top:2px solid var(--ink)}
.timeline a:hover .block{text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:6px}
.timeline .block{font-size:34px}
.timeline .label{color:var(--ink)}

.step{display:grid;grid-template-columns:minmax(0,.62fr) minmax(0,1fr) minmax(0,1fr);gap:48px 64px;align-items:start}
.step-num{display:flex;flex-direction:column;gap:14px}
.step-num .block{font-size:clamp(110px,10vw,156px);line-height:.8;color:var(--red)}
.on-dark .step-num .block{color:var(--gold)}
.step-body{display:flex;flex-direction:column;gap:26px}
.step-body h2{font-size:clamp(52px,5vw,76px)}
.step-body .lede{max-width:none}
.get h3{font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--red-text);margin-bottom:6px}
.on-dark .get h3{color:var(--gold)}
.get li{padding:14px 0;border-top:1px solid var(--line);font-size:16px;line-height:1.5}
.on-dark .get li{border-color:var(--line-dark);color:var(--bg)}

.proof{position:relative;align-self:start;display:flex;flex-direction:column;gap:20px;padding:32px;border:2px solid var(--ink);background:#fbf7ee}
.on-dark .proof{background:var(--ink-2);border-color:#4a423a}
.proof .label{color:var(--red-text)}
.on-dark .proof .label{color:var(--gold)}
.proof .client{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:26px;line-height:1;text-transform:uppercase}
.proof .big{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:clamp(72px,6.4vw,104px);line-height:.85;color:var(--red)}
.on-dark .proof .big{color:var(--gold)}
.proof .pair{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.proof .pair .big{display:block;font-size:clamp(56px,4.8vw,76px);white-space:nowrap}
.proof .pair span{display:block;font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.14em;text-transform:uppercase;margin-top:10px;color:var(--muted)}
.on-dark .proof .pair span{color:var(--on-dark-muted)}
.proof p:not(.label):not(.big):not(.client){font-size:16px;line-height:1.6;color:var(--body)}
.on-dark .proof p:not(.label):not(.big):not(.client){color:var(--on-dark)}
.proof ol{counter-reset:p;display:flex;flex-direction:column;gap:0}
.proof ol li{counter-increment:p;display:grid;grid-template-columns:36px 1fr;gap:12px;padding:14px 0;border-top:1px solid var(--line);font-family:var(--display);font-weight:900;font-stretch:60%;font-size:28px;line-height:1;text-transform:uppercase}
.proof ol li::before{content:counter(p,decimal-leading-zero);font-family:var(--sans);font-weight:700;font-size:13px;letter-spacing:.04em;color:var(--red-text);padding-top:6px}
.proof-photo{padding:0;gap:0;overflow:hidden;border-color:#4a423a;background:var(--ink-2)}
.proof-photo .photo{aspect-ratio:4/3}
.proof-photo .photo img{object-position:50% 100%}
.proof-photo .inner{display:flex;flex-direction:column;gap:14px;padding:28px 32px 32px}
.proof .big.nowrap{white-space:nowrap;font-size:clamp(60px,5.4vw,88px)}
.report{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px 80px;align-items:center}
.report .lede{color:#2e2a25;max-width:30em;margin-top:28px}
.report-stack{background:var(--bg);border:2px solid var(--ink);padding:28px}
.report-top{display:flex;align-items:baseline;justify-content:space-between;flex-wrap:wrap;gap:6px 16px;padding-bottom:18px;border-bottom:2px solid var(--ink)}
.report-top .block{font-size:clamp(44px,4.4vw,64px)}
.report-under{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:1px;background:var(--line);border-bottom:1px solid var(--line);margin-bottom:18px}
.report-under div{grid-column:span 2;background:var(--bg);padding:16px 12px 16px 0;font-size:15px;font-weight:600;line-height:1.3}
.report-under div:nth-child(n+4){grid-column:span 3}
.report-roas{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.report-roas b{font-weight:700;color:var(--red-text)}

.fit{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:32px 80px;align-items:start}
.fit h2{font-size:clamp(48px,4.6vw,72px)}
.fit ul{border-bottom:1px solid var(--line)}
.fit li{display:grid;grid-template-columns:28px minmax(0,1fr);gap:8px;padding:16px 0;border-top:1px solid var(--line);font-size:17px;line-height:1.45}
.fit li::before{font-family:var(--sans);font-weight:700}
.fit .yes li::before{content:"+";color:var(--red-text)}

/* =========================================================
   SERVICES
   ========================================================= */
.svc-head-side{display:flex;flex-direction:column;gap:24px;align-items:flex-start;justify-self:end}
.svc h3 a{color:inherit}
.svc h3 a:hover{color:var(--gold)}
.svc-cta h3 a:hover{color:var(--ink)}
.svc-jump{display:flex;gap:40px;overflow-x:auto;scrollbar-width:none;padding-top:22px;padding-bottom:22px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);font-family:var(--sans);font-weight:600;font-size:13px;letter-spacing:.12em;text-transform:uppercase;white-space:nowrap}
.svc-jump::-webkit-scrollbar{display:none}
.svc-jump a{display:inline-flex;gap:12px;padding:4px 0}
.svc-jump a span{color:var(--red-text)}
.svc-jump a:hover{color:var(--red)}
.svc-row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px 96px;align-items:center}
.svc-row.flip .svc-copy{order:2}
.svc-row.flip .svc-panel{order:1}
.svc-copy{display:flex;flex-direction:column;gap:26px;align-items:flex-start}
.svc-num{font-family:var(--sans);font-weight:600;font-size:13px;letter-spacing:.12em;color:var(--red-text)}
.on-dark .svc-num{color:var(--gold)}
.svc-copy h2{font-size:clamp(64px,6.6vw,104px);line-height:.88}
.svc-copy .lede{max-width:30em}
.plus-list{width:100%;border-bottom:1px solid var(--line)}
.on-dark .plus-list{border-color:var(--line-dark)}
.plus-list li{display:grid;grid-template-columns:26px minmax(0,1fr);padding:14px 0;border-top:1px solid var(--line);font-size:16px;line-height:1.45}
.on-dark .plus-list li{border-color:var(--line-dark);color:var(--bg)}
.plus-list li::before{content:"+";font-family:var(--sans);font-weight:700;color:var(--red-text)}
.on-dark .plus-list li::before{color:var(--gold)}
.plus-list + .btn{margin-top:6px}
.svc-panel{align-self:center;padding:40px}
.big-arrow{width:.5em;height:.4em;margin:0 .12em;vertical-align:middle;display:inline-block}
.queries ul{display:flex;flex-direction:column;gap:10px}
.queries li span{display:flex;align-items:center;gap:12px;padding:14px 16px;border:1.5px solid var(--ink);background:#fff;font-family:var(--sans);font-weight:500;font-size:15px}
.queries li span::before{content:"";width:14px;height:14px;flex:none;border:2px solid var(--muted);border-radius:50%;box-shadow:5px 5px 0 -3px var(--muted)}

/* =========================================================
   BOOK A CALL
   ========================================================= */
.book{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:80px;align-items:start;padding-top:88px;padding-bottom:104px}
.book-side{display:flex;flex-direction:column;gap:32px;position:sticky;top:112px}
.book-side .lede{max-width:28em}
.book-steps{max-width:30em}
.book-steps li{display:grid;grid-template-columns:44px minmax(0,1fr);gap:16px;padding:18px 0;border-top:1px solid var(--line)}
.book-steps .n{font-family:var(--display);font-weight:900;font-stretch:60%;font-size:30px;line-height:1;color:var(--red)}
.book-steps strong{display:block;font-weight:600;font-size:17px;margin-bottom:2px}
.book-steps span{font-size:15px;line-height:1.55;color:var(--body)}
.founder{display:grid;grid-template-columns:72px minmax(0,1fr);gap:18px;align-items:center;max-width:30em;padding:20px;border:2px solid var(--ink)}
.founder .mono{width:72px;height:72px;border-radius:50%;background:var(--ink);color:var(--gold);display:grid;place-items:center;font-family:var(--display);font-weight:900;font-style:italic;font-stretch:60%;font-size:30px;overflow:hidden}
.founder .mono img{width:100%;height:100%;object-fit:cover}
.founder strong{display:block;font-weight:600}
.founder p{font-size:15px;line-height:1.5;color:var(--body)}
.founder a{font-weight:600;border-bottom:2px solid var(--ink)}
.founder a:hover{color:var(--red);border-color:var(--red)}

.form-card{background:#fff;border:2px solid var(--ink);padding:48px;display:flex;flex-direction:column;gap:30px}
.form-card[hidden]{display:none}
.row2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px}
.field{display:flex;flex-direction:column;gap:8px}
.field .label{font-size:12px;letter-spacing:.14em}
.field .req{color:var(--red-text)}
.input{width:100%;border:0;border-bottom:2px solid var(--ink);background:transparent;padding:12px 0;font-size:17px;color:var(--ink);border-radius:0;outline:none;transition:border-color .15s}
.input::placeholder{color:#8f877a}
.input:focus{border-bottom-color:var(--red)}
.input:focus-visible{outline:none;box-shadow:0 2px 0 0 var(--red)}
.field.has-error .input{border-bottom-color:var(--red-text)}
.err{font-size:13px;color:var(--red-text);min-height:0}
.err:empty{display:none}
select.input{appearance:none;-webkit-appearance:none;padding-right:28px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%2316130f' stroke-width='2'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 4px center;cursor:pointer}
select.input:invalid,select.input option[value=""]{color:#8f877a}
select.input option{color:var(--ink)}
textarea.input{resize:vertical;min-height:110px;line-height:1.5}
fieldset{border:0;margin:0;padding:0;min-width:0}
legend{padding:0;margin-bottom:12px}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{display:inline-flex;align-items:center;gap:9px;min-height:44px;padding:10px 16px;border:2px solid var(--ink);font-size:15px;font-weight:500;cursor:pointer;user-select:none;transition:background-color .12s,color .12s}
.chip input{accent-color:var(--red);margin:0;width:16px;height:16px}
.chip:hover{background:var(--bg)}
.chip:has(input:checked){background:var(--ink);color:var(--bg)}
.chip:has(input:focus-visible){outline:3px solid var(--orange);outline-offset:3px}
.chip input:focus-visible{outline:none}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.form-foot{display:flex;flex-direction:column;gap:12px;align-items:flex-start}
.form-foot .note{font-size:14px;color:var(--muted)}
.form-alert{padding:16px 18px;border-left:4px solid var(--red-text);background:#fbf1ee;font-size:15px;line-height:1.5}
.form-alert a{font-weight:600;border-bottom:2px solid currentColor}
.btn[disabled]{opacity:.6;cursor:progress}

.sent{background:var(--ink);color:var(--bg);padding:48px;display:flex;flex-direction:column;gap:18px;border:2px solid var(--ink)}
.sent .display{font-size:clamp(64px,7vw,104px);color:var(--gold)}
.sent p{font-size:18px;line-height:1.55;color:var(--on-dark);max-width:30em}
.sent .btn{align-self:flex-start;margin-top:8px}

.proof-row{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;padding-top:56px;padding-bottom:64px;border-top:1px solid var(--line)}
.proof-row .label{margin-bottom:22px;grid-column:1/-1}
.proof-row div b{display:block;font-family:var(--display);font-weight:900;font-stretch:60%;font-size:clamp(64px,6vw,88px);line-height:.85;color:var(--red);margin-bottom:12px}
.proof-row div span{font-size:16px;color:var(--body)}
.proof-row div strong{font-weight:600;color:var(--ink)}

/* ---------- 404 ---------- */
.lost{min-height:62vh;display:flex;flex-direction:column;justify-content:center;gap:32px;padding-top:96px;padding-bottom:112px}

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width:1180px){
  .svc-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .step{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .step-num{grid-column:1/-1;flex-direction:row;align-items:flex-end;gap:20px}
  .footer-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
  .footer-brand{grid-column:1/-1}
}
@media (max-width:960px){
  :root{--pad:32px}
  .section{padding-top:88px;padding-bottom:88px}
  .hero,.book,.split,.featured-body,.how,.report,.fit{grid-template-columns:minmax(0,1fr)}
  .hero{gap:48px;padding-top:56px;padding-bottom:72px}
  .hero-media .photo{aspect-ratio:4/3}
  .hero-media .chev-deco{left:auto;right:16px;bottom:-34px;width:96px}
  .split .lede,.page-hero .lede,.svc-head .lede{justify-self:start}
  .results-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .case-grid{grid-template-columns:minmax(0,1fr);gap:72px}
  .book-side{position:static}
  .svc-row{grid-template-columns:minmax(0,1fr)}
  .svc-row.flip .svc-copy{order:1}
  .svc-row.flip .svc-panel{order:2}
  .svc-panel{width:100%;max-width:560px}
  .svc-head-side{justify-self:start}
  .book{gap:56px;padding-top:56px}
  .timeline{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 24px}
  .step{grid-template-columns:minmax(0,1fr)}
  .step .proof{width:100%;max-width:560px}
  .page-hero{padding-top:64px;padding-bottom:64px}
}
@media (max-width:720px){
  :root{--pad:20px}
  body{font-size:16px}
  .section{padding-top:72px;padding-bottom:72px}
  .site-nav{flex-wrap:wrap;row-gap:12px;padding-top:14px;padding-bottom:12px}
  .logo-word{font-size:30px}
  .logo-mark{width:34px;height:29px}
  .nav-cta{display:inline-flex;min-height:42px;padding:10px 14px;font-size:11px}
  .nav-links{order:3;width:100%;gap:28px;font-size:15px;border-top:1px solid var(--line);padding-top:10px}
  .nav-links .btn{display:none}
  .h-xl{font-size:clamp(54px,16vw,88px)}
  .h-lg{font-size:clamp(50px,14vw,80px)}
  .btn-row .btn{flex:1 1 auto}
  .trusted li{font-size:24px}
  .trusted ul{gap:22px 36px}
  .trusted li img{width:calc(var(--w) * .7)}
  .svc-grid,.results-grid{grid-template-columns:minmax(0,1fr)}
  .svc{min-height:0;padding:30px 24px 32px}
  .svc h3{font-size:40px}
  .svc p{margin-top:8px}
  .how-list li{grid-template-columns:56px minmax(0,1fr);gap:16px}
  .how-list .n{font-size:40px}
  .featured .photo{aspect-ratio:2/1}
  .featured .photo img{object-position:18% 50%}
  .featured-body{margin-top:40px}
  .stat b{font-size:34px}
  .timeline{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .timeline .block{font-size:28px}
  .step-num .block{font-size:96px}
  .proof{padding:24px}
  .proof .pair{grid-template-columns:1fr 1fr}
  .svc-panel{padding:24px}
  .svc-jump{gap:28px}
  .queries li span{font-size:14px}
  .report-stack{padding:20px}
  .report-under{grid-template-columns:repeat(2,minmax(0,1fr))}
  .report-under div,.report-under div:nth-child(n+4){grid-column:span 1}
  .report-under div:last-child{grid-column:1/-1}
  .form-card,.sent{padding:28px 20px}
  .row2{grid-template-columns:minmax(0,1fr)}
  .proof-row{grid-template-columns:minmax(0,1fr);gap:28px}
  .proof-row .label{margin-bottom:0}
  .footer-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:36px 24px}
  .cta-band{padding-top:88px;padding-bottom:96px}
  .cta-band .chev-deco{width:160px}
}
@media (max-width:380px){
  .nav-links{gap:22px}
  .footer-grid{grid-template-columns:minmax(0,1fr)}
}