Process
Decisions first. Spend second.
Every engagement starts with the calls a CMO would make: which products to lead with, how to structure acquisition, where retention compounds. Then we run it across paid media, email and SMS, and the store itself.
Step 01: Audit
We go through your ad accounts, email program, analytics and store, and show you where revenue leaks before we change anything.
What you get
- Paid media and product feed review
- Email and SMS program review
- Site and conversion review: product pages, fitment, checkout
- Search and competitor landscape
- A written plan: what to lead with and what to fix first
Step 02: Build
Campaigns, creative, product feeds, email and SMS flows, and tracking, all wired to orders and margin, not vanity metrics.
What you get
- Google and Meta campaigns organized by product line and margin
- Product feed cleanup with fitment data
- Klaviyo email and SMS flows: welcome, abandoned cart, browse abandonment, post-purchase and cross-sell
- Conversion tracking tied to orders
- Launch creative and messaging
Step 03: Launch
Campaigns and flows go live in priority order, starting with what is most likely to pay back first.
What you get
- Staged rollout across paid media, email and SMS
- Close monitoring as each channel comes online
- Reporting tied to net sales, orders and margin
Step 04: Tune
Spend shifts toward what is working and away from what is not. Campaigns that stop earning get retired. Pushes are timed to riding weather, new model years and holiday sales.
What you get
- Ongoing bid, budget and creative changes
- Email and SMS campaigns built around your promo calendar
- Seasonal planning: spring, rally season, Black Friday, model-year launches
- Regular reviews with your team
How we report
One number
on top.
Net sales leads every report. Under it: blended MER, orders, AOV, discount rate and returning-customer share. Platform ROAS is shown as each platform reports it and never added up across channels, because every platform claims credit for the same sale.
Good fit
- Automotive, powersports or DTC brand selling online
- New brands ready to launch an online store from scratch
- Shopify, BigCommerce or similar storefront
- Wants paid media, email and the store working as one program
- A team that wants numbers tied to net sales, not vanity metrics
Ready to
hit the apex?
A 30-minute call. We look at your store and your live ads, and you leave with three things to fix whether you hire us or not.
Book a call